Far More Than Walmart China — How VeChain Leads Blockchain Adoption in the Food Industry Around the Globe

2021-06-17 13:46
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The rippling impact from COVID-19 continues to add new daily challenges to the food & beverage industry, including trust issues from the consumers’ end and the disruption of global supply chains. The pandemic highlighted the failings of the current, highly inefficient traceability systems we depend on as a global society.


Blockchain technology represents a paradigm shift in the world of supply chain and is quickly showing itself to be the most effective method available to solve the aforementioned problems, as well as delivering new, unique capabilities for enterprises and consumers. In addition, it’s trustless nature provides a bridge, bringing together major players in this sector in an unprecedented fashion.


VeChain has been accumulating use cases in this area since 2019. From powering big names in the industry to helping countless farmers and suppliers streamline their management systems. Some of the following use cases improved the business resilience of our clients during the pandemic with some built especially to mitigate the impact of COVID-19. These examples demonstrate the viability of our technology and are paving the way for the mass adoption of the VeChainThor platform.


Below, we summarise real commercial examples of public blockchain use cases in the food industry, the first of their kind, but certainly not the last.



Below are past examples and achievements of VeChain in the Food Industry. Enjoy!


1) Walmart China Takes on Food Safety with VeChainThor Blockchain Technology

The Walmart China Blockchain Traceability Platform, built on the VeChainThor Blockchain, was announced at the 2019 ‘China Products Safety Publicity Week Traceability System Construction Seminar’.

VeChain’s blockchain technology has been enabling Walmart China’s traceability strategy for products as well as pioneer the large-scale application of a blockchain traceability system. By scanning desired products, customers can acquire detailed information including the source of the scanned products and geographic location received by Walmart, logistics process, product inspection report, and many more data points. Conversely, Walmart is able to greatly enhance its overview of products and massively increase its inventory management capabilities, including oversight of production supply chains where the technology has been deployed. Read more


2) Walmart China Brings Together Sam’s Club and VeChain to Take One Step Further Towards Blockchainization With Safe Food Traceability Platform

Following its successes with Walmart, Sam’s Club China, a membership-only premium shopping chain owned by Walmart China deployed the Sam’s Club Blockchain Traceability Platform. Using VeChain’s technology combined with cold-chain IoT and a variety of traditional software and hardware sensors, all stakeholders in the supply chain process are able to upload key logistics and manufacturing data immutably onto the VeChainThor public blockchain. Read more


3) VeChain, DNV and Norway in a Box Collaborated to Implement a Superior Norwegian Product Platform

VeChain, DNV and Norway In a Box worked together to build a new service on My Story™, a trust platform built to empower customers and businesses alike. It enables consumers from China to enjoy high-quality Norwegian products, such as seafood, supplements, mineral water, or home furnishings entering the Chinese market. Through the VeChainThor Blockchain, each product is assigned a unique ID, enabling full traceability and immutability of data in the supply chain with data quality being assured by globally renowned third-parties such as DNV. Read more


4) VeChain, Together with ASI Group and DNV, Announced the First Cross-continental Logistics And Trades Solution Based on Public Blockchain for Food & Beverage Industry On The 2nd CIIE

Together with strategic partner DNV, VeChain announced a tripartite collaboration with ASI Group to initiate the first cross-continental logistics and trades solution powered by the VeChainThor public blockchain for the food & beverage industry. This platform is called ‘FoodGates’.

FoodGates is the world’s first intercontinental food solution built fully powered by a public blockchain with verified and certified information of the full lifecycle of products being tracked. The platform can provide granular insights such as cow selection, slaughtering processes, packaging and cross-continental shipping, all the way to restaurants and customers. Read more


5) VeChain Becomes The Sole Public Blockchain Protocol Of The APAC Provenance Council — A Cross-continental Food Supply Chain & Finance Consortium

With the aim of building a high-efficiency cross-continental finance ecosystem in food industry, the APAC Provenance Council, strongly supported by government, export and industry bodies, standards agencies, large packaging and labelling service providers as well as foremost finance giants and blockchain technology providers, was established to integrate blockchain technology into food supply chain finance for Australia-China trades. The core founding members included VeChain. Read more


6) VeChain Enables Producers Market To Trace Agriculture Products To Support Underserved Farmers Globally

Powered by VeChain, the StoryBird application collects and uploads authentic product information onto the VeChainThor Blockchain, which enables all stakeholders in the trade, including the farmers, processors, added-value parties, e-commerce platforms, buyers and end consumers to validate product origin and trace logistics of delivery.

This enables a traceable, visible, and transparent digital marketplace for the agricultural market, which allows agricultural producers, processors, packers, distributors, brands and other added-value stakeholders to publicly list Organization and Product profiles and access global markets. Read more


7) VeChain Powers Producers Market To Onboard U.S. Seafood Import Platform KnowSeafood

For the purpose of facilitating fresh, reliable supply of seafood in the U.S. marketplace, KnowSeafood announced its implementation of Producers Market’s powerful transparency application, StoryBird, powered by VeChainThor. Through the Storybird application, KnowSeafood customers will be able to trace their sustainably harvested seafood transparently from catch to plate. Read more


8) VeChain empowers the lifecycle management of Premium Beef Produced in Australia with turnkey solutions

To solve traditional problems associated with the processing of Australian meat products, a branded premium meat supplier in Western Australia named L28 joined hands with VeChain to develop a meat traceability solution. Developed on the one-stop VeChain BaaS platform, and coupled with verification service provided by DNV, a world-leading certification body, the Solution ensures that L28 products are manufactured in accordance with the high standards set by the producer, thus optimizing supply-chain management and guaranteeing product quality. Read more


9) VeChain officially joined the China Animal Health And Food Safety Alliance as one of the council members

VeChain is currently the sole public blockchain technology provider in the alliance, providing technical and infrastructural support for the council members. CAFA is a government-backed organization directly under the Chinese National Agricultural Science Technology Innovation Alliance and was initiated by the Ministry of Agriculture of the People’s Republic of China. Read more


10) VeChain Announced The Government Officially Endorsed Blockchain-enabled Yunnan Pu’er Tea Traceability Platform

Heeding the call of the Chinese Central Government on product traceability, Mengku Rongshi and Linova chose to collaborate with VeChain and its channel partner Yunlian to co-develop the Yunnan Pu’er Tea Traceability Platform based on VeChainThor to tackle this long-existing and multi-billion dollar problem. The Yunnan Pu’er Tea Traceability Platform is one of the first third-party platforms that have been indexed into the National Important Products Traceability System. Read more


11) VeChain enabled Bright Foods to make a monumental step on their entire inventory and supply chain

Integrating with the VeChainThor blockchain, the “Cupids Farm” milk brand, produced by Bright Food, became the first of many food and beverage products to go live on the BrightCode platform. VeChain makes it possible for companies to monitor the entire lifecycle of their products and collect data in real-time with all data collected verified. This process ensures and proves that all products provided to the consumers through the platform are of a guaranteed quality, bridging the trust gap between producer’s efforts and consumer’s concerns. Read more


12) VeChain Partners with Anhui Tea Industry Association to Respond Chinese Government’s Call For Blockchain Adoption In Poverty Alleviation

The collaboration between VeChain and Anhui Tea Industry Association precisely fits the government’s aim to lift the competitiveness of all participants in the industry through blockchain technology. With VeChain’s technology, tea producers and stakeholders stand to gain from the increased efficiency and productivity delivered in all stages of production, both in the supply chain as well in traceability efforts, strengthening the domestic and international presence of the Chinese tea industry. The partnership leverages the VeChainThor blockchain in every step of the production process. Read more


13) VeChain Powers Shenzhen Yuhongtai Foods Traceability Platform for Premium Pork Products

Shenzhen Yuhongtai Foods Co. Ltd. announced the adoption of VeChain technology to power their Food Traceability Platform, starting from premium pork products by their wholly-owned subsidiary Meijiada Fresh Foods. As a rising brand renowned for its high-end products, Meijiada was able to upload key supply chain data of their products such as origin, processing flow, logistics information, date of packaging, as well as marketing information and more to the VeChainThor blockchain. Read more

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