MEDIA KIT

You can use our brand assets to advertise that your project is built on VeChain, when creating a blog post, video, social media post or news article about VeChain. When using the VeChain logos, brand identity, trademarks and colors please adhere to the instructions in our guidelines found below.
For any media inquiries please contact: press@vechain.org

About VeChain

Founded in 2015, the VeChain Foundation went on to launch the VeChainThor public blockchain in 2018, a fully programmable, EVM-compatible layer one smart contract platform.
Its unique two-token model ensures stable, low transaction costs while an advanced Proof-of-Authority (PoA) consensus mechanism guarantees high throughput, scalability, and security with minimal energy consumption. VeChainThor’s robust architecture has seen zero downtime for the network after 4 years of continuous operation.
Strong independent capabilities combined with the professional compliance guidance of strategic partners PwC and DNV has allowed VeChain to establish partnerships with leading enterprises including Walmart China, Bayer China, BMW Group, BYD Auto, H&M Group, Shanghai Gas, LVMH, and more.
VeChain continues to pioneer real-world blockchain applications across the globe with offices in Luxembourg, China, Singapore, San Marino, Milan, Ireland, Japan, France and the United States, working on wide-ranging applications from supply chain & logistics, sustainability & SDGs, carbon emissions, energy, medicine, DeFi, NFTs and much more.

Color palette

The VeChain colors represent the brand’s positioning within two opposing worlds: that of technology and that of sustainability. 
The colors are not to overlap with each other, but can be used together within a gradient.
The latter goes from purple to green precisely to represent how VeChain is committed to becoming an ever more sustainable brand.

Pantone 2735 C

Pantone 3115 C

Pantone 376 C

Pantone 2735 C

HEX
#28008C
RGB
40, 0, 140
CMYK
100, 100, 15, 0

Pantone 3115 C

HEX
#00BED7
RGB
0, 190, 215
CMYK
75, 0, 20, 0

Pantone 376 C

HEX
#82BE00
RGB
130, 190, 0
CMYK
60, 0, 100, 0

Shades - color distance

13%
60%
100%

Logos

Our logo is the most important asset of our visual identity. To build our brand awareness, our logo should always be used in a consistent manner, adhering to the guidelines written down below. Depending on the space available, both the horizontal and vertical logotypes can be used. When the full brand does not fit or the square canvas size requires a more compact shape, for example in icons, our pictogram can be used.

Horizontal

Horizontal

01-Logo_Orizzontale_Colori_RGB
01-Logo_Orizzontale_Purple_RGB
01-Logo_Orizzontale_Negativo_RGB 1
01-Logo_Orizzontale_Positivo_RGB

Vertical

Vertical

01-LogoVerticale_Purple_RGB
01-LogoVerticale_Colori_RGB
01-LogoVerticale_Negativo_RGB 1
01-LogoVerticale_Positivo_RGB

Vertical logo with V shape prominent

01-LogoVerticale_VShape_Colori_RGB
01-LogoVerticale_VShape_Purple_RGB
01-LogoVerticale_VShape_Negativo_RGB 1
01-LogoVerticale_VShape_Positivo_RGB

Pictogram

Pictogram

01-Pittogramma_Colori_RGB
01-Pittogramma_Purple_RGB
01-Pittogramma_Negativo_RGB
01-Pittogramma_Positivo_RGB

Logotype

Logotype

01-Logotype_Purple_RGB
01-Logotype_Negativo_RGB
01-Logotype_Positivo_RGB

Token icons

VET

The function of VET is to serve as a value-transfer medium, or in other words, smart money, to enable rapid value circulation within the ecosystem.
vechain logo vet svg

VTHO

VTHO represents the underlying cost of using the VeChainThor blockchain and will be consumed (or, in other words, burned) after certain blockchain operations are performed
VTHO svg

Usage guidelines

Naming projects and products

When naming, please avoid any names that pretend to be VeChain, VeChainThor, or the VET and VTHO tokens. Unless you have been officially endorsed, avoid representing that you have been endorsed by the VeChain Foundation or anyone involved with VeChain.

Minimum logo dimensions

The respect area is the space adjacent to the logo that is not to be occupied or invaded with text and/or other graphics or images, in order to maintain its recognizability and visibility.
The respect area is calculated for all logos based on the height and width of the letter “V” in the text.
The pictogram is an exception, whose respect area is calculated low, at ½ of its height.
Group 4

Respect area

To guarantee adequate readability, every logo must respect the minimum dimensions indicated.
 Horizontal logo: 20 mm wide.
 Vertical logo: 15 mm wide.
 Vertical logo with “V” shape prominent: 15 mm wide.
 Logotype: 15 mm wide.
 Pictogram: 10 mm high.

Group 5

Improper logo use

Each version of the logo must be used correctly and not altered or distorted in any way. Below is a list of the most common mistakes to avoid:
 Do not alter the logo proportions vertically or horizontally.
 Do not skew or tilt the logo or any part of it.
 Do not alter the proportions between the pictogram and logo.
 Do not add or remove graphic elements.
 Do not add outlines to the logo.
 Do not invert or alter the colors of the logo.
 Do not use the official logo or icon as your application, business or personal icon.
vechain logo improper use
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