Sarah Nabaa, General Manager of VeChain SE Asia & Australasia Attends Seeds & Chips in Melbourne From Sep.3 to Sep.5

2019-08-28 12:46
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From September 3 to September 5, 2019, the Seeds & Chips Global Food Innovation Summit will be held in Melbourne, Australia. VeChain has been invited and has confirmed its attendance for the Summit.



In conjunction with Global Table, the largest agro-food business event in the Asia-Pacific, The Global Food Innovation Summit will hold over 50 conference sessions this year, featuring more than 200 thought-leaders from Australia and the rest of the world. Furthermore, over 150 startups and innovators will raise current world issues and discuss their solutions. Additionally, more than 150 Australian food producers and exporters will exhibit their products in the Global Table Trade Zone.


General Manager of VeChain SE Asia & Australasia, Sarah Nabaa, will attend the Summit as a guest speaker, sharing with the audience the potential and practical applications of blockchain in the food industry. Ms. Nabaa will join the discussion panel, “Tracing our food system from farm to fork”, together with David Inderias, Co-Founder & CEO at Fresh Supply Co, Rachel Gabato, COO at Ripe.IO, and Alan Lai, Co-Founder & Executive Director at ProfilePrint to discuss how blockchain technology has been leveraged to create a more transparent and trustworthy food supply chain.


Established in 2015, The Global Food Innovation Summit has staged numerous international speakers with significant influence who have shared their insights into issues regarding sustainability and food safety with the world. Renowned speakers include Barack H. Obama, former President of the United States, Howard Schultz, Executive Chairman at Starbucks, Gilbert F. Houngbo, President of the International Fund for Agricultural Development (IFAD), and Romano Prodi, Former European Commission’s President & Former Italian Prime Minister.


This year, the Summit is honored to have John F. Kerry, 68th Secretary of State of the USA, Dr. Howard-Yana Shapiro, Chief Agricultural Officer at Mars Incorporated, and Shama Sukul Lee, (NZ) Founder and CEO of Surfed, sharing with the audience the latest advancements and trends taking place in their respective fields.



VeChain’s attendance at the Global Food Innovation Summit in Australia marks the second time that VeChain has been invited by Seeds and Chips to share with the audience the positive effects of applying blockchain technology in the food industry.


In May 2019, Sunny Lu, CEO at VeChain, was invited to attend the Seeds & Chips Global Food Innovation Summit in Milan. A pioneer who promotes blockchain integration into the food industry for enhanced traceability and transparency, Mr. Lu had an in-depth discussion with the other panelists, including Luca Crisciotti, CEO at DNV GL Business Assurance, Renato Grottola, Global Director -M&A and Digital Transformation at DNV GL Business Assurance, and Sergio Mottola, President at San Marino Innovation.


The panel focused on the outlook of blockchain technology and how it is continuously revolutionising the industry. Sunny also met Giuseppe Conte, former Prime Minister of Italy, and exchanged ideas on the future of blockchain-based ecosystems.

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