A new and exciting development is unfolding in the streetwear domain with the Deadstock App, purveyor of authentic luxury garments, officially announcing its plans to use VeChain's blockchain technology. Deadstock is one of the first widely available mobile streetwear marketplaces to adopt VeChain’s best-in-class public blockchain technology to deliver the greatest degree of authentication possible to the US and Canadian markets.
To fulfill its mission of creating an ultra-secure and technologically advanced marketplace for the sneakerhead and streetwear community, Deadstock combines their forward-thinking approach with the latest technological offerings from VeChain to ensure the highest degree of security and confidence for its users and their shopping experiences.
How Technology Blends with Trends
Blockchain technology has been growing in popularity and witnessing increasing adoption levels, particularly for verifying the provenance of rare and limited-edition items. One of the major flaws of the majority of current systems, however, is that they are still often private blockchains, typically relying on the public’s general trust in the manufacturer or third party handlers to verify product authenticity. VeChain’s public blockchain technology eliminates this middleman scenario and when combined with Deadstock’s innovative mindset and advanced streetwear marketplace app, unleashes a venture that transcends the status quo, changing the game for vendors and consumers alike and upping the bar for adoption of blockchain technologies.
As a first-in-class layer 1 smart contract platform, VeChain has already delivered multiple proven use cases in the fashion domain. In 2016, an LVMH portfolio Luxury Maison began using VeChain’s blockchain+IoT solution for a Limited Edition Collection. It has since integrated VeChain's combination offering of IoT + blockchain for all its leather goods and intends to expand across its ready-to-wear range and shoes as well in the future.
The immutable nature of public blockchain combined with VeChain’s proprietary encrypted NFC tags means Deadstock is setting a new standard amongst sneaker/streetwear marketplaces. Deadstock can simultaneously ensure the security of its platform, providing the highest level of authentication via its unique features as well as eliminating the risk of fraud when it comes to resale and secondary after-sale markets.
Immutable Apparel For Next-generation Consumers
As with the fashion industry, counterfeit goods are becoming an evermore pressing issue within the world of e-commerce. Deadstock addressed the burgeoning problem of counterfeit products by employing human experts combined with cutting edge technological advancement, ensuring each product’s authenticity throughout the logistics trail and eliminating the possibility of any substitutions taking place along the way.
Each item received is thoroughly inspected and verified by Deadstock’s expert team of in-house authenticators. Upon passing authentication and meeting condition standards, each item then gets assigned a unique NFC tag that users can scan with their mobile device to access each product’s ‘Heat Facts’ - unique secured identity data stored on the VeChainThor blockchain, where it remains for the item’s lifetime.
With the Deadstock App, users can shop with confidence knowing its state-of-the-art technology and ultra-secure verification processes eliminate the possibility of imitation or duplication.
As a collective of enthusiasts with the same passion for sneakers and streetwear as their target market, Deadstock have identified key industry problems and addressed them using technology to optimize and enhance the user experience.
“We love that we are collaborating with VeChain to bring the highest level of authentication and security to sneakers and streetwear, while also utilizing their blockchain services for future growth,” shared Deadstock CEO, Brian Berber, when sharing his thoughts about the new partnership.
Jason Rockwood, General Manager of VeChain Americas, says, “We have been working with many high-profile fashion brands to verify the authenticity and ethics of manufacturing. Clients like Deadstock are a great and exciting addition to our whole portfolio business.”
This partnership solidifies the Deadstock App as an ultra-secure and impenetrable marketplace, while simultaneously helping serve VeChain’s mission to expand a robust and sustainable ecosystem across a wide variety of industries.